Visit Victoria
Click for Vic | TVC
As the Creative Agency, SIRAP conceived, executed and delivered the Click for Vic campaign.
The hugely successful campaign was a Victorian Government COVID-19 recovery initiative aimed to encourage Victorians to support our local makers, creators and producers online, from the confines of their home during lockdown – to simply ‘Click for Vic’.
SIRAP Directed & Produced the TVC, film content, photography, radio, print and OOH advertising.
The immediate success of the campaign resulted in an additional $8.5million pledge by the Victorian government to continue to ramp up and support the campaign’s initiative. The campaign is one of Visit Victoria’s most successful initiatives to date, generating record-breaking website visitation and tangible results for the Victorian community and economy – in excess of 200% sales increases for many local makers.
Following the campaign’s success, an extension of the creative was commissioned with ‘Festive Season’ and ‘Thank You from the Makers’ editions produced.
Client
Visit Victoria
Creative Agency
SIRAP
Creative Director
Paris Thomson
Production
SIRAP
Managing Producer
Belinda Cumming – SIRAP
Cinematography
Julian Tay – SIRAP
Post Production
SIRAP
Colour
Crayon
Copywriter
Leanne Clancy
Sound
Windmill
The immediate success of the campaign resulted in an additional $8.5million pledge by the Victorian government to continue to ramp up and support the campaign's initiative. The campaign is one of the Visit Victoria's most successful initiatives to date, generating record-breaking website visitation and tangible results for the Victorian community and economy – in excess of 200% sales increases for many local makers.
'We thank SIRAP for their instrumental work on the Click for Vic campaign and for helping us tell the stories of the people, places and products that make Victoria a great place to visit'Brendan McClements, CEO Visit Victoria
