Click for Vic | TVC
As the Creative Agency, SIRAP conceived and delivered the Click for Vic campaign.
The hugely successful campaign was a Victorian Government COVID-19 recovery initiative aimed to encourage Victorians to support our local makers, creators and producers online, from the confines of their home during lockdown – to simply ‘Click for Vic’.
As the creative agency, SIRAP Directed & Produced the TVC, film content, photography, radio, print and OOH advertising.
The immediate success of the campaign resulted in an additional $8.5million pledge by the Victorian government to continue to ramp up and support the campaign’s initiative. The campaign is one of Visit Victoria’s most successful initiatives to date, generating record-breaking website visitation and tangible results for the Victorian community and economy – in excess of 200% sales increases for many local makers.