Visit Victoria

Click for Vic | TVC

As the Creative Agency, SIRAP conceived and delivered the Click for Vic campaign.

The hugely successful campaign was a Victorian Government COVID-19 recovery initiative aimed to encourage Victorians to support our local makers, creators and producers online, from the confines of their home during lockdown – to simply ‘Click for Vic’.

As the creative agency, SIRAP Directed & Produced the TVC, film content, photography, radio, print and OOH advertising.

The immediate success of the campaign resulted in an additional $8.5million pledge by the Victorian government to continue to ramp up and support the campaign’s initiative. The campaign is one of Visit Victoria’s most successful initiatives to date, generating record-breaking website visitation and tangible results for the Victorian community and economy – in excess of 200% sales increases for many local makers.

Visit Victoria

Click for Vic | TVC

Client – Visit Victoria
Creative Director – Paris Thomson
Production – SIRAP
Cinematography – SIRAP
Post Production – SIRAP
Sound – Windmill