Visit Victoria

Click for Vic | TVC

As the Creative Agency, SIRAP conceived, executed and delivered the Click for Vic campaign.

The hugely successful campaign was a Victorian Government COVID-19 recovery initiative aimed to encourage Victorians to support our local makers, creators and producers online, from the confines of their home during lockdown – to simply ‘Click for Vic’.

SIRAP Directed & Produced the TVC, film content, photography, radio, print and OOH advertising.

The immediate success of the campaign resulted in an additional $8.5million pledge by the Victorian government to continue to ramp up and support the campaign’s initiative. The campaign is one of Visit Victoria’s most successful initiatives to date, generating record-breaking website visitation and tangible results for the Victorian community and economy – in excess of 200% sales increases for many local makers.

Following the campaign’s success, an extension of the creative was commissioned with ‘Festive Season’ and ‘Thank You from the Makers’ editions produced.

Client
Visit Victoria

Creative Agency
SIRAP

Creative Director
Paris Thomson

Production
SIRAP

Managing Producer
Belinda Cumming – SIRAP

Cinematography
Julian Tay – SIRAP

Post Production
SIRAP

Colour
Crayon

Copywriter
Leanne Clancy

Sound
Windmill