Visit Victoria

Stay close, go further | Gippsland TVC

SIRAP were engaged by Visit Victoria as the Creative Agency to lead the campaign to re-boot Victorian tourism; ‘Stay close, go further’ was born.

The campaign was rolled out across television, print, radio, digital and social media channels,  supported by public relations and industry partnerships.

SIRAP developed the creative concept, which showcases the creativity, culture and beauty of Victoria through its people and encourages Victorians to take a ‘new view’ of the state. Inspired by the creativity of the many makers and creators of regional Victoria, ‘Stay close, go further’ layers the beauty, diversity, creativity and experiences of our place; through their stories.

The new initiative complements Click for Vic, creatively directed by SIRAP, which encourages Victorians to buy local and support Victorian businesses and jobs.

Visit Victoria

Stay close, go further | Gippsland TVC


Creative Agency: SIRAP

Creative Director: Paris Thomson

Managing Producer: Belinda Cumming

Production Manager: Giordano Caputo

Film Director: Paris Thomson

Director of Photography & Director’s Assistant: Ben McNamara

Cinematographer: Julian Tay

Sound Recordist: Brett Cocking

Post Production: SIRAP

Editors: Jarrah Gurrie, Tom Lewis, Sam Martin

Colour: Daniel Stonehouse – Crayon

Sound Engineer & Mix: Pip Atherstone-Reid – Windmill Audio

Sound Design: Lachlan Harris

Art Director – Stills Photography: Quan Payne

Designer: Sarah Ristevski

Copywriters: Leanne Clancy & Luke McKinnon

Stills Photography: Caitlin Mills

Digi Op: Ilona Savcenko

Hair & Make Up: Christine Gaunt and Blanka Dudas – Heart & Co