Stay close, go further | Gippsland TVC
SIRAP were engaged by Visit Victoria as the Creative Agency to lead the campaign to re-boot Victorian tourism; ‘Stay close, go further’ was born.
The campaign was rolled out across television, print, radio, digital and social media channels, supported by public relations and industry partnerships.
SIRAP developed the creative concept, which showcases the creativity, culture and beauty of Victoria through its people and encourages Victorians to take a ‘new view’ of the state. Inspired by the creativity of the many makers and creators of regional Victoria, ‘Stay close, go further’ layers the beauty, diversity, creativity and experiences of our place; through their stories.
The new initiative complements Click for Vic, creatively directed by SIRAP, which encourages Victorians to buy local and support Victorian businesses and jobs.