Throughout the Victorian lockdown, SIRAP virtually produced Lexus’ Senses Electrified Campaign, directing the SIRAP film crew and Photographers in Sydney, and conducting sound-recorded talent interviews, through a remote video link with our Director in Melbourne.

The series captured Josh Niland of Saint Peter, Saskia Havekes of cult florist Grandiflora, fashion designer Toni Maticevski and music producers Flight Facilities, crafting a virtual multi sensory experience, akin to that of the Lexus Melbourne Cup.