Laminex

Studio YSG

A collaboration with one of Australia’s most innovative interior design studios — continuing our partnership with Laminex, we captured the YSG Studio capsule collection.

Enveloped in layers of warm, rich colour and authentic woodgrain texture from the Laminex­® Colour Collection, the brief was to create adjoining residential spaces, a kitchen and a living area incorporating a study zone, conceived as two parts of the same home, to reflect the new reality of residential design.

Working collaboratively with Ortolan and Laminex, SIRAP captured the Fantales House creation in Melbourne, while remotely directing the interview with Yasmine Ghoniem with our Sydney crew during Victoria’s lockdown period.

To ensure effective content distribution, SIRAP devised a strategy enabling the production of multiple silos of content — a master, colour & texture, kitchen, study & living edits, each produced in 5 differing aspect ratios for seamless social integration.

The film content has been distributed across leading industry publications including Est, Yellowtrace, The Design Files and Artichoke.

Client
Laminex

Agency
Ortolan

Director
Paris Thomson

Cinematography
Julian Tay – SIRAP

Post Production & Colour
SIRAP

Collaborators
Yasmine Ghoniem – YSG Studio

Stills photography
Derek Swalwell