Lexus · Joost Bakker

Brave Design

Brave Design is sensibility integral to the Lexus ethos. Directed by Paris Thomson and produced by SIRAP, this intimate 3-part series features sustainability creative Joost Bakker, Attica’s Ben Shewry and Lexus Head of Design Nic Hogios.

Brave Design is sensibility integral to the Lexus ethos. We were engaged by Lexus via EVH PR to direct and produce a film series on the nature of Brave Design, with Lexus' creative collaborators Ben Shewry, Head Chef - Attica, multi-disciplinary creative and sustainability king Joost Bakker, and Lexus Car Designer Nic Hogios. The film series was published exclusively by Vogue Living, while also streaming across 10 screens within the Lexus Design Pavilion on all key race days during Melbourne Spring Racing Carnival.