Smiling Mind x BIC
Smiling Mind Creates - Artist Workshop Series
Mindfulness is a whole lot more than meditation. SIRAP captured a dynamic collaboration between leading mental health not-for-profit, Smiling Mind, and global stationery brand BIC, with the launch of Smiling Mind Creates.
Featuring Australian artists Ben Sanders, Candy Ng & Emma Leonard, this campaign supports Australians to use informal mindfulness through creativity in their day-to-day lives.
Smiling Mind & BIC
Julian Tay & Brad Martin – SIRAP
Post Production & Animation