Smiling Mind x BIC

Smiling Mind Creates - Artist Workshop Series

Mindfulness is a whole lot more than meditation. SIRAP captured a dynamic collaboration between leading mental health not-for-profit, Smiling Mind, and global stationery brand BIC, with the launch of Smiling Mind Creates.

Featuring Australian artists Ben Sanders, Candy Ng & Emma Leonard, this campaign supports Australians to use informal mindfulness through creativity in their day-to-day lives.

Client
Smiling Mind & BIC

Creative Director
Paris Thomson

Director
Sam Martin

Production
SIRAP

Cinematography
Julian Tay & Brad Martin – SIRAP

Post Production & Animation
SIRAP

Artist Collaborators
Ben Sanders
Candy Ng
Emma Leonard