Created for Lexus, Making of Amazing features visionary designer and sustainability pioneer Joost Bakker, exploring the intersection of innovation, craftsmanship, and conscious design. The film captures Joost’s creative process — his experimental approach to materials, architecture, and circular systems — through the lens of Lexus’ pursuit of progress and perfection.
Shot with cinematic restraint and precision, the piece blends documentary authenticity with refined visual storytelling. It reveals a shared philosophy between brand and subject: that true luxury lies in curiosity, experimentation, and the continual reimagining of what’s possible.
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