Lexus – Making of Amazing

Joost Bakker

We captured a journey behind-the-scenes as Lexus prepared to deliver a world-class luxury experience at the 2019 Lexus Melbourne Cup.

Following Joost Bakker and his team, we captured the flower picking process at Joost’s farm in Monbulk Victoria, through to the installation of the piece in the Lexus LC in Sydney’s Circular Quay.

Lexus – Making of Amazing

Joost Bakker

Client – Lexus Australia
Agency – M&C Saatchi
Production – SIRAP
Director – Paris Thomson
Talent – Joost Bakker
DOP – David Rusanow, Julian Tay – SIRAP
Post Production – SIRAP